Disney+ now charges $7.99 per month for shows with commercials and almost double, $13.99, to skip the ads. Max also adds a $6 bump for its ad-free version. Netflix, the largest streamer, costs $15.49 per month, but if you're willing to endure the ads you'll pay only $6.99.

Hulu, the first major streamer to peddle ads, charges an additional $10 a month for its no-ad version—bringing the fee to an uncomfortably high $17.99. Paramount+ has an ad version, and Apple TV+ is expected to add commercials soon.

The beauty of streaming—for providers, not consumers—is that its commercials are difficult to bypass. Workarounds like TiVo made it doable for broadcast and cable, but not with streaming.

Consumers aren't the only ones miffed about the influx of ads on streaming platforms. Producers, who used to format their shows with planned commercial breaks, stopped doing it when they moved to ad-free platforms like Netflix and Max. Now, the ads are back, creating a creative dilemma.

Veteran producer David E. Kelley told the Hollywood Reporter that his series "Nine Perfect Strangers" was "horrible" when presented with commercials on Hulu. "We sold it as a one-hour show, and it was served like a pie—but it was pudding," he said. "You can't cut pudding into slices, and that's exactly what was done."

The biggest gripe for both producers and consumers is what they perceive as bait and switch. They turned to pay-cable and premium streaming outlets based on an implied promise that commercials wouldn't intrude, only to find that they're back, more obnoxious than ever.

Truth is, TV distributors, regardless of their platform, were never going to abandon Madison Avenue for long. A 30-second commercial in next week's Super Bowl costs $7 million. Do the math.

(c) Peter Funt. Distributed by Cagle syndicate.